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Promotional Merchandise Marketing in the Hospitality Industry


The hospitality industry has been around for a very long time. This also means that it has been subject to a lot of change - and this rate of change has only increased in more recent times, as possibilities have grown due to industry advancements. However, while the industry has changed a lot, the idea remains the same.

You want to create a memorable experience for your customers, while still generating more revenue. In other words, you need happy customers and multiple revenue streams. This is achieved through two of the most important skills and characteristics in the hospitality industry: Problem-Solving and Flexibility. Keep reading to learn about your opportunities for increasing your revenue, while keeping customers happy.


Problem-solving Flexibility Customer Satisfaction


Problem-solving


When you work in the hospitality industry, being able to solve the problems of visitors and customers is key. A common trait among the very best people working within the hospitality industry is the ability to put yourself in the place of your customers and view your service through their eyes.

Think about the problems that customers / visitors might experience whilst visting your location. If you are you located somewhere hot, why not have some branded sunglasses ready? Somewhere it rains a lot? Have umbrellas with your logo ready at visitors' disposal. Are there a lot of key attractions close by? Be sure to have some printed powerbanks ready.


As you can see, these aren't exactly the world's biggest problems. But, if someone is all out of power on their phone, while being somewhere unfamiliar, a fully charged powerbank will mean the world to them. As will an umbrella in rainy weather (bonus: you'll have umbrellas with your logo on it seen all around town).

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Flexibility

By solving some of the problems mentioned above, you are being flexible, a trait sought by customers and visitors. However, this flexibility doesn't come free, but you should view this is as an opportunity, not an obstacle. You can go three routes when being flexible, depending on the level of service you provide.

Sell this merchandise to customers, on-demand. Have a stand ready where they can purchase it themselves, this way guests know they have the opportunity to buy what meets their needs. This makes for great side-income.

Let customers know these products can be rented / purchased at their request, in return for an extra fee on their hotel bill. In this scenario, they're just adding a small cost on top of their bill, without needing to worry about it right away. Another good potential revenue stream.

The third option, if you're really invested in providing the best possible service for customers. Ask customers if they need anything, or let them know (for example with a small sign) that these products are available to borrow at the reception. Otherwise, you can place the products where customers would automatically need them.


Place umbrellas or sunglasses next to the door before heading out, powerbanks on the reception desk, and place personalised coffee travel mugs at breakfast, so people can take their coffee to go.

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Customer Satisfaction

If you implement any of the methods above, we guarantee your customer service level will shine. But, having special products ready for people to use is never enough. You will still need common items, like toothbrushes, toiletry bags, blankets, sanitizer etc. with your logo.

But, what's in it for you? This is the one question you shouldn't ask yourself if you're in the hospitality industry. Customers first. Be there for them, meet their needs, and then, through flexibility and creative problem-solving, you will win.

However, there are still two things you can gain from this: Side-income by selling merchandise and a lot of exposure from customers using the products provided by you, out in the open, while taking pictures of each other. Imagine any average man or woman in their 20s sharing holiday pictures on social media to their 500-1000 followers - they gain likes, you gain exposure and will be top-of-mind when they themselves need somewhere to stay on their next trip.

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