When trying to build or grow your brand, promotional clothing is a better place to start than anywhere else, and for good reason: 91% of brands buy promotional clothing. The amount of brand exposure gained by selecting the correct promotional clothing products is unmatched by other product categories. Clothing is on average saved for a period of up to 9 months generating upwards of 5.000 impressions. Printed clothing have lots of applications. Most companies, 46%, say they use clothing for exhibitions then brand awareness, staff uniforms, promotions, giveaways, staff fun days, conferences and charity ending the research at 14%.
The most important buying criteria for purchasing promotional apparel are: good quality, low price and great style, all to the benefit of you and your customers. You can rest assured knowing that by choosing our products your brand is getting the exposure it needs to grow and make your customers look good while wearing your brand. If you need a place to start, know this: 54% of companies spend between £1.000-£5.000 every year on promotional clothing. Now all left to do is have a look below, and get in touch once you're ready to kickstart your branding efforts.
More than 42% of brands are currently using promotional clothing to create awareness about their brand, and with good reason. Custom made promotional jackets are stylish, functional and look great. If you're on the fence about choosing jackets, know that 86% of consumers think more positively about a brand after receiving a promotional jacket.
50% of consumers own promotional outerwear, which is a great opportunity for brand exposure. Softshell clothing can be worn 9 out of 12 months in a year – meaning 75% of the time in a year, your brand is out there being represented.
Impress your customers by using promotional vests. This is as effective as jackets, but more targeted, making it ideal for business gift-giving. This is a piece of promotional clothing you're going to appreciate receiving. Keep your customers bodies warm, and turn them into leads.
24% of brands bought Fleece clothing in the past 12 months. This isn't the most common promotional product, but that's the whole opportunity, which brands are figuring out. They are essentially becoming 'first-movers' in terms of handing out Fleece. Why? It's comfortable like nothing else. This is the type of products your customers can wear on a lazy sunday when grocery shopping – that's long-lasting exposure for you, and great comfort for them.
Did you know that 41% of consumers own promotional headwear? By desiging your own custom headwear, your business can make long-lasting impressions across the market your operating in. In our part of the globe the weather becomes extremely cold in the winter months. Capitalize on that. Keep people warm, while wearing your unique company brand. 63% of companies use custom headwear to make their staff easily distuinguishable at events. It's cheap, effective, and useful.
People are lazy. While this may sound negative, consider what you wear, when you're feeling lazy yourself – comfortable clothes, right? There's nothing more comfortable than snuggling up in your couch, in the cold winter months, wearing a hoodie while enjoying a hot beverage. This all translates into your customers wearing your promotionally branded clothing for long periods of time. A lot of brands bought hoodies this year as part of their promotional strategy, 32% to be exact.
Our polos are of great quality, affordable in pricing and incredibly stylish. For this reason polo shirts make up 52% of the promotional clothing other brands purchased this year. Dress your customers for succes with one of our promotional polo's. They'll come crawling back for more, trust us.
Did you know that 76% of companies bought custom t-shirts with print within the last 12 months? That makes custom t-shirts with your logo, print, and text on them the most popular piece of promotional clothing. More than 50% of all agegroups above 18 years old report that they own t-shirts printed with a companys' statement on it. This is in large part due to t-shirts being cheap, providing greater exposure and last but not least they're apart of our express category.
Leads are only warm when they're dry. Capitalize on the climate we have in our part of the world. Keep your customers dry, happy and thankful for not being wet – all while thinking of you. Besides being great gifts, custom rain jackets and ponchos are great for company field trips. Stay dry.
Contact us today and receive an offer, a sample, or a free digital print proof within the next 24 hours.
Tel: 0800 43 46 98 9